再议手机短信的新闻传播效能

作为大众传播媒介的手机短信的新闻传播效能，正被日益发展的手机多媒体功能所淹没。现阶段对其新闻传播效能的研究和利用不足，在一定程度上表现出了冒进的功利主义思想，所以充分发挥手机媒体已有功能的效能，亦是对新媒体深度开发的一种表现。因此应充分发挥手机短信传播新闻的优势，尤其在对通讯相对落后地区的新闻传播，及在重大事件新闻传播中，充分发挥其作用。

Disscusing the Importance of Short Message of Mobilephone as the News Media Again

As a mass media,the function that news reported by mobile phone short message,is being covered by the gradually developing mobile phone multi-media function.At the present stage,it is short of research and underutilization of cell phone's news propagation efficacy.The current situation has shown the utilitarianism thought advancing rashly to a certain extent.It is an extensively expanding expression for the new media,while the existing function gained the full development.Therefore,the news-reporting advantage of message should be given sufficiently play especially in the backward areas,and in significant event news propagation.