全球化语境下体育跨文化传播的现状与分析

伴随着经济的全球化,现代信息与通讯技术的突飞猛进,使文化传播和媒介结合越来越紧密。在全球化语境下,跨文化的体育传播呈现出繁荣的景象,媒介与体育文化的结成攻守同盟,传播科技的进步有利地促进了体育的跨文化传播。然而,伴随着传播的过程中出现了＂媒介帝国主义＂,东西方体育之间的出现主动与被动、强势与弱势的分野,体育文化在交流上出现不平等的现象。伴随着如此的客观现实,导致在体育跨文化传播中产生不同的文化交流心态,如民族中心主义、成见、偏见等,而不同的交流心态又会直接影响体育跨文化交流的结果。所以,树立正确的体育跨文化交流心态,既有助于跨文化传播的成功,又有利于本民族体育文化的丰富和发展。

On the Current Conditions of Sports Intercultural Communication under the Background of Globalization

With the economical globalization,modern information and communication technology has bound advances and makes cultural spread and media have close relations.Under the background of globalization,intercultural sport spread shows out its flourishing development,and media allies with sport culture,while the advancement of communication technology greatly promotes the intercultural spread of sports.In the spreading process,however,a media imperialism appears,the Active and passive,strong and weak ones appear a...