| 从接近性接受心理看《拉呱》节目的形式创新 |
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| 引用本文： | 秦海英.从接近性接受心理看《拉呱》节目的形式创新[J].青岛大学师范学院学报,2012,29(3):69-73. |
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| 作者姓名： | 秦海英 |
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| 作者单位： | 青岛大学文学院,山东青岛,266071 |
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| 摘 要： | 齐鲁电视台的《拉呱》节目在播报形式上进行了创新，增加了播报形式的接近性，投合了受众的接近性接受心理，创设了一种和真实生活情形特别接近的“拟真环境”。这反映着民生新闻节目之间竞争的新阶段的到来：内容、形式双重竞争并重的阶段。
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| 关 键 词： | 接近性接受心理 形式的接近性 拟真环境 形式竞争 《拉呱》 |
On the Form Innovation of "Chat" from the Perspective of the Proximity Acceptance Psychology |
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| QIN Haiying.On the Form Innovation of "Chat" from the Perspective of the Proximity Acceptance Psychology[J].Journal of Teachers College Qingdao University,2012,29(3):69-73. |
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| Authors: | QIN Haiying |
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| Institution: | QIN Haiying(Department of Liberal Arts,Qingdao University,Qingdao 266071,Shandong) |
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| Abstract: | The program ＂Chat＂ broadcast by Qilu TV station has introduced an important innovation in broadcasting forms. It has strengthened the proximity of broadcasting forms and catered for the proximity acceptance psychology of audience, thus it has created the ＂simulated environment＂ that is close to the real life. The innovation in broadcasting forms of ＂chat＂ implies a new competition stage among the programs of people＇ s life is coming： the competition both in form and content. |
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| Keywords: | proximity acceptance psychology proximity of forms simulated environment competition in form " Chat" |
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