| 企业识别导入中国的规范性要求 |
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| 引用本文： | 韩力 张秀华. 企业识别导入中国的规范性要求[J]. 科研管理, 1996, 17(4): 38-42 |
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| 作者姓名： | 韩力 张秀华 |
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| 作者单位： | [1]黑龙江省教育学院 [2]哈尔滨市动力区农委 |
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| 摘 要： | 企业识别导入中国要讲究规范性，包括现实性、发展性和操作性。现实性要求考虑宏观国情和大众心理，讲究民族特色与个性化；发展性要求达到效能化、现代化和协调化；操作性要求标准化、具体化和大众化。
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| 关 键 词： | 企业识别 规范性 中国 |
The Standardization Requirements for the Introduction of Corporate Identity to China |
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| Han Li Zhang Xiuhua Liu Xiaoting. The Standardization Requirements for the Introduction of Corporate Identity to China[J]. Science Research Management, 1996, 17(4): 38-42 |
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| Authors: | Han Li Zhang Xiuhua Liu Xiaoting |
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| Affiliation: | Han Li Zhang Xiuhua Liu Xiaoting |
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| Abstract: | The introduction of CI to China stresses standardization,Including Reality,development as well as ope ation.Reality refers to the consiceration qiven to the macro national condition and the public psychology,in addition to emphasizing national characteristics and individuality.Development requines efficacy,modernization and coordination,and operation needs standardization,specification and popular. |
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| Keywords: | :Corporate Identity System Standardization. |
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