| 中国报业跨区域经营战略研究——扩张与管理能力模型分析 |
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| 引用本文： | 姜进章.中国报业跨区域经营战略研究——扩张与管理能力模型分析[J].新闻界,2007(5):7-10. |
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| 作者姓名： | 姜进章 |
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| 作者单位： | 上海交通大学媒体与谩计学院,上海,200240 |
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| 摘 要： | 本文应用企业成长、同质产品市场空间扩张、管理能力过剩和不足、跨区域经营协调等四个模型,对报业跨区域经营现象做了深入分析,揭示了报业跨区域经营中内在的发展规律.
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| 关 键 词： | 报业 跨区域经营 战略 经济学模型 管理学模型 |
On the Inter-regional Operation Strategy of China Newspaper Industry |
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| Jiang Jinzhang.On the Inter-regional Operation Strategy of China Newspaper Industry[J].Press Circles,2007(5):7-10. |
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| Authors: | Jiang Jinzhang |
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| Abstract: | By applying four models as follows: the growing of enterprise, the expanding of homogeneous productsmarket, the redundancy and shortage of management capacity, the coordination of inter- regional operation, this paperhas made thorough analysis of inter- regional operation of newspaper industry ,and further more, reveales its intrinsic lawof development. |
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| Keywords: | newspaper industry inter- regional operation strategy economics model management model |
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