| 英语广告语中的词汇模糊现象分析 |
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| 引用本文： | 祝传芳.英语广告语中的词汇模糊现象分析[J].黄石理工学院学报(人文社科版),2008(5). |
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| 作者姓名： | 祝传芳 |
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| 作者单位： | 黄山学院外语系 |
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| 摘 要： | 模糊性是人类语言的基本特征之一。模糊语言形式多样,用途广泛,被应用于广告语中可以产生独特的宣传效果,能更好地达到广告宣传的最终目的。文章主要探讨了英语广告语中词汇的模糊现象。
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| 关 键 词： | 英语广告语 词汇 模糊语言 |
On the Vagueness of Vocabulary in English Advertisements |
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| ZHU Chuanfang.On the Vagueness of Vocabulary in English Advertisements[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2008(5). |
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| Authors: | ZHU Chuanfang |
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| Institution: | ZHU Chuanfang (Foreign Language Department; Huangshan University; Huangshan Anhui 245041); |
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| Abstract: | Vagueness is one of the basic features in human language. It has various forms and is widely used. When used in advertisements, vague language has distinctive effect on promoting the sales of products, thus serving better the ultimate purpose of advertisements. This paper discusses the vagueness of vocabulary in English advertisements. |
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| Keywords: | English advertisement vocabulary vague language |
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