论电子商务对现实营销矛盾的解决

现代市场营销理论具有其先天性的理论缺陷和无法解决的矛盾。电子商务的产生和完善对现代营销理论的基本缺陷进行了补正,破解了传统的营销方式难以解决的企业与市场对接的难题。

On the Solution to Marketing Contridiction by Electronic Commerce

Modern management and marketing theory has its congenital.theoretical defect.The emergence and perfection of electronic commerce r ectified the basic defect of modern m anagement and marketing theory,solved the problem of the enterprise's linking up with the market?which can't be solved by traditional way of mark eting,greatly enriched and developed modern management and marketing theory.