| 品牌形象塑造的五个阶段 |
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| 引用本文： | 姚建. 品牌形象塑造的五个阶段[J]. 徐州师范大学学报(哲学社会科学版), 2001, 27(4): 117-119 |
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| 作者姓名： | 姚建 |
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| 作者单位： | 徐州师范大学,科技处, |
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| 摘 要： | 一个成功品牌的塑造需要经过五个阶段：一、设计品牌的名称和标志；二、扩大品牌知名度；三、提升品牌美誉度；四、形成品牌的个性化、人性化；五、实现品牌神化。这是一个实现品牌从物化到人化从而实现神化，进而完成品牌形象塑造的一般规律。
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| 关 键 词： | 品牌形象塑造 品牌神化 品牌名称 品牌标志 设计 人性化 品牌知名度 品牌美誉度 个性化 企业 品牌战略 |
| 文章编号： | 1007-6425(2001)04-0117-03 |
| 修稿时间： | 2001-04-08 |
Five Stages in Moulding of Brand Figure |
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| YAO Jian. Five Stages in Moulding of Brand Figure[J]. Journal of Xuzhou Normal University(Philosophy and Social Sciences Edition), 2001, 27(4): 117-119 |
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| Authors: | YAO Jian |
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| Abstract: | It goes through five stages in moulding of a successful brand. They are: 1. designing a title and a mark of the brand; 2.making the brand spreading; 3.building a good reputation of the brand; 4.establishing personification of the brand; 5.promoting deification of the brand. The process reveals a general law of brand figure moulding from materializing to personifying, to deifying of brand, and finally to finishing moulding of brand figure. |
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| Keywords: | moulding of brand figure stage deifying of brand |
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