资源 品牌 平台——谈综合性大学音乐专业的定位与发展

本文针对近年来国内综合性大学纷纷建立音乐专业的新现象、新情况,就其如何定位与发展的问题进行分析与构想,分别从利用资源、打造品牌、平台作用这几方面展开多层次的论述。综合性大学利用自身特长和外界良性因素办好音乐专业有助于国内音乐教育水平的整体提高。同时,注意在发展中兼顾共性、发扬个性,立足实际、不断创新,将使得综合性大学音乐专业在未来国内专业音乐教育中占据更加重要的战略地位。

Resource, Brand, Platform--on Position and Development of Music Major in Comprehensive Universities

Based on the new phenomenon that most comprehensive universities in China recently have established music major,this paper analyzes its positioning and development from perspectives of the use of resources,brand-making,and platform function.It is helpful for comprehensive universities to make full use of their own advantages and outside positive factors to improve the music education.Simultaneously,focusing on common features and individuality and keeping on innovating will help comprehensive universities to occupy a more important strategic position in the construction of music major in future.