| 关于广告公信力基本问题的探讨 |
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| 引用本文： | 刘艳蓉. 关于广告公信力基本问题的探讨[J]. 内江师范学院学报, 2009, 24(3): 125-128 |
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| 作者姓名： | 刘艳蓉 |
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| 作者单位： | 青岛农业大学艺术与传媒学院,山东,青岛,266109 |
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| 摘 要： | 广告正面临信任危机。广告亟需导入公信力，这对企业、广告市场发展及有效解决广告引发的社会问题，都具有积极意义。公信力生成于广告传播各个环节，因此，提升广告公信力必须从广告自体系和社会综合体系全方位着手。
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| 关 键 词： | 广告 广告公信力 广告传播 |
A Study of Some Problems of Advertising Credibility |
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| LIU Yan-rong. A Study of Some Problems of Advertising Credibility[J]. Journal of Neijiang Teachers College, 2009, 24(3): 125-128 |
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| Authors: | LIU Yan-rong |
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| Affiliation: | LIU Yan-rong (School of Art and Media, Qingdao Agricultural University, Qingdao, Shandong 266109, China) |
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| Abstract: | Advertising is undergoing the crisis of being trusted. It is quite significant to introducing credibility into advertising for enterprises and advertising market to solve problems brought about by advertisements. And the problems of such credibility may see their traces in taches of advertising transmission. Accordingly, to increase the advertising credibility, we have to take into account the system of advertising itself and the comprehensive social systems. |
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| Keywords: | advertising advertising credibility advertising transmission |
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