高职院校二级学院新媒体平台建设探究——以杨凌职业技术学院生物工程分院为例

以杨凌职业技术学院生物工程分院为例,简述了高职院校二级学院新媒体建设的现状,分析了二级学院开展新媒体建设的重要性,从弘扬正确的价值观,提供信息服务功能,加强新媒体平台与学院文化活动的融合与互动,创建专业新媒体团队,加大新媒体平台软硬件投入五个方面,提出了高职院校二级学院新媒体平台建设的独特建议。

On the Construction of New Media Platform of Secondary Colleges in Higher Vocational Colleges

Taking biological engineering branch of Yangling vocational&technical college as an example,this paper briefly describes the current status of new media construction in secondary colleges of higher vocational colleges,analyzes the importance of new media construction in secondary college.The unique suggestions for the construction of the new media platform of the secondary college are put forward in five aspects,which has included promoting correct values,providing functions of information service,strengthening the integration of new platform media and college cultural activities,creating a professional new media team,increasing the software and hardware investment of new media platforms.