| 网游作为广告载体的传播价值及应用对策 |
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| 引用本文： | 周志平.网游作为广告载体的传播价值及应用对策[J].广东广播电视大学学报,2009,18(1):66-70. |
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| 作者姓名： | 周志平 |
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| 作者单位： | 浙江工商大学,浙江杭州,310018 |
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| 基金项目： | 广西研究生教育创新计划 |
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| 摘 要： | 随着互联网应用的迅速普及，网络游戏作为一种新兴的娱乐方式进入大众生活，并迅速形成巨大的消费群体。本文主要分析网游这个极具潜力的互动新媒体作为广告载体的传播价值，进一步分析网络游戏新媒体发展面临的问题。提出了网络游戏媒体化应用的具体对策。
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| 关 键 词： | 网游 广告载体 传播价值 应用对策 |
Communication Values and Applications of Online Games Advertising |
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| ZHOU Zhi-ping.Communication Values and Applications of Online Games Advertising[J].Journal of Guangdong Radio & Television University,2009,18(1):66-70. |
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| Authors: | ZHOU Zhi-ping |
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| Institution: | ZHOU Zhi - ping( Zhejiang Gongshang University, Hangzhou, Zhejiang, China, 310018) |
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| Abstract: | With the rapid popularization of Intemet applications, online games, as a new way to entertain the public, has formed a huge consumer group. This article analyzes the communicative values, the great potentials and problems of the new interaetive media advertising; the article also proposes specific applications for the advertising. |
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| Keywords: | online games means of advertising communicative values applications |
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