| 汶川水磨古镇旅游业可持续发展的制约因素及对策 |
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| 引用本文： | 帅希权.汶川水磨古镇旅游业可持续发展的制约因素及对策[J].乐山师范学院学报,2013(12):67-70. |
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| 作者姓名： | 帅希权 |
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| 作者单位： | 乐山师范学院四川旅游发展研究中心,乐山614000 |
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| 基金项目： | 四川省哲学社会科学重点研究基地一四川旅游发展研究中心立项课题（编号：LYM11-04,LYM11-26）阶段性成果 |
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| 摘 要： | 地震遗址遗迹旅游作为一种新的旅游形式在四川蓬勃发展。文章首先对地震重灾区汶川县水磨古镇旅游业发展现状进行介绍，在现场调查的基础上总结分析了制约水磨古镇旅游持续发展的因素，包括客源地高度集中后继发展乏力、景区组织管理无序影响旅游形象和游览体验、旅游产业结构不协调经济效益低和旅游基础设施不健全支撑能力不足四个方面，最后提出了水磨古镇旅游持续发展的对策。
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| 关 键 词： | 旅游业 可持续发展 地震灾区 水磨古镇 |
Constraints of Sustainable Tourism Development in Shuimo Ancient Town and its Countermeasures |
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| SHUAI Xiquan.Constraints of Sustainable Tourism Development in Shuimo Ancient Town and its Countermeasures[J].Journal of Leshan Teachers College,2013(12):67-70. |
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| Authors: | SHUAI Xiquan |
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| Institution: | SHUAI Xiquan (Siehuan Center for Tourism Development Research, Leshan Normal University, Leshan Sichuan 614000, China) |
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| Abstract: | Earthquake relics tourism has boomed in Sichuan after May 12 of 2008. The background of tourism development for Shuimo Ancient Town is introduced. Based on field investigation, the constraints of sustainable development to Shuimo are identified as highly market concentration, bad tourists’ organization and management, uncoordinated tourism industry structure and unsound tourism infrastructure. Consequently, countermeasures are offered to promote sustainable tourism development. |
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| Keywords: | Tourism Sustainable Development Earthquake-stricken Area Shuimo Ancient Town |
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