Reinventing the Herbert Hoover presidential library

Presidential libraries serve a wide range of customers including scholars, school children, tourists, seniors, and members of civic organizations, among other groups. Each of the nation's 10 presidential libraries faces a different mix of these customers, depending on the age of the library and its location. Opened in August of 1962, the Herbert Hoover Presidential Library has recently undergone the process of “reinventing” itself to better serve its customer base. These efforts include revitalized museum programs, expanded scholarly programs, and innovative education programs. The results have been gratifying: increased visibility among the general public throughout Iowa and the Midwest, a renewed interest in the research resources held by the Library, and the discovery of the Library and its programs by new groups of customers.