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| 我国体育广告发展现状研究 | |
| 引用本文： | 何强. 我国体育广告发展现状研究[J]. 河北体育学院学报, 2004, 18(2): 16-17 |
| 作者姓名： | 何强 |
| 作者单位： | 西南师范大学,体育学院,重庆,400715 |
| 摘 要： | 采用文献资料法收集相关资料，探讨广告和体育之间日益广泛的联系，指出我国体育广告发展过程中存在的一些问题，为发展我国体育广告业提供一些参考意见。 |
| 关 键 词： | 广告 体育广告 发展 |
| 文章编号： | 1008-3596(2004)02-0016-02 |
| 修稿时间： | 2003-10-30 |
Study on the Present Situation of the Sport Advertisement of Our Country |
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| HE Qiang. Study on the Present Situation of the Sport Advertisement of Our Country[J]. Journal of Hebei Institute of Physical Education, 2004, 18(2): 16-17 | |
| Authors: | HE Qiang |
| Abstract: | With document information method, collecting related information, this paper discusses the increasingly extensive connection between advertisement and sport, points out that there are some problems in the development of sport advertisement of our country and offers some reference opinions. |
| Keywords: | advertisement sport advertisement development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |