| 工商银行电子银行品牌战略管理研究 |
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| 引用本文： | 蔡斌. 工商银行电子银行品牌战略管理研究[J]. 科技广场, 2012, 0(6): 178-182 |
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| 作者姓名： | 蔡斌 |
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| 作者单位： | 中国工商银行股份有限公司赣州分行,江西赣州,341000 |
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| 摘 要： | 本文阐述了实施工商银行电子银行品牌战略管理的意义,分析当前存在的主要问题,就如何打造电子银行优势品牌提出意见和建议,以推动电子银行品牌战略管理。
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| 关 键 词： | 电子银行 品牌战略 品牌管理 |
Research on Electronic Bank's Brand Strategy Management of ICBC |
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| Cai Bin. Research on Electronic Bank's Brand Strategy Management of ICBC[J]. Science Mosaic, 2012, 0(6): 178-182 |
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| Authors: | Cai Bin |
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| Affiliation: | Cai Bin(Ganzhou Branch, Industrial and Commercial Bank of China Limited,Jiangxi Ganzhou 341000) |
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| Abstract: | This paper describes the implementation about electronic bank’s brand strategy management of ICBC, and then analyses the main problems at present, and lastly puts forward opinions to our bank on how to build the advantageous electronic bank brand and to promote brand strategy management of electronic bank. |
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| Keywords: | Electronic Bank Brand Strategy Brand Management |
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