构建和谐社会视阈下企业社会责任营销研究

企业作为经济建设的最基本单位,在我国社会主义和谐社会的构建过程中,发挥着举足轻重的作用。然而当前我国频繁发生的公共安全事故,反映出部分企业严重缺失社会责任。企业应该在促进经济发展的同时,积极承担相应的社会责任,实施基于社会责任的营销,以推进和谐社会的形成。

Research on the Corporate Social Responsibility Marketing under the View of Harmonious Society Construction

As the basic units of Chinese economic construction, enterprises play significant role in promoting the social harmony. However, the frequent occurrences of public security incidents in our country reflect serious deficiency of social responsibility for many enterprises. Enterprises should positively perform corresponding social responsibility and implement marketing strategies based on social responsibility to promote the formation of harmonious society, while make important contributions to the economic and social development.