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Dynamic motivated processing of emotional trajectories in public service announcements |
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| Authors: | Justin Robert Keene Annie Lang |
| Institution: | 1. Journalism &2. Electronic Media, College of Media &3. Communication, Texas Tech University, Lubbock, TX, USA;4. The Media School, Indiana University, Bloomington, IN, USA |
| Abstract: | |
| Keywords: | Dynamic message processing motivational activation resource allocation public service announcements emotional trajectories |