| 广告的关联理论阐释 |
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| 引用本文： | 张丽华.广告的关联理论阐释[J].三明学院学报,2006,23(1):38-40. |
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| 作者姓名： | 张丽华 |
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| 作者单位： | 三明学院,外语系,福建,三明,365004 |
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| 摘 要： | 广告作为一种促销和宣传的手段,已成为我们生活中不可缺少的一部分,它在经济生活中所起的作用也日益显著。同时,广告作为一种应用语言,它的语言价值也引起了越来越多的语言学界人士对它的关注。本文试图在关联理论的框架中对广告语的理解进行一些解释性的研究,运用推理的关联原则促进广告语的理解。
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| 关 键 词： | 明示推理 语境效果 最佳关联 广告 |
| 文章编号： | 1673-4343（2006）01-0038-03 |
| 收稿时间： | 2005-12-05 |
| 修稿时间： | 2005-12-05 |
A Relevance Theoretic Account of Advertisements |
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| ZHANG Li-hua.A Relevance Theoretic Account of Advertisements[J].Journal of Sanming University,2006,23(1):38-40. |
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| Authors: | ZHANG Li-hua |
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| Institution: | Foreign Languages Department, Sanming University, Sanming 365004, China |
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| Abstract: | Advertising,as a means of promoting sales,has become an integral part of our daily life.It has been playing a more and more important role in economic life.Meanwhile,people are paying more and more attention to the importance of advertising in linguistic study.Within the framework of Relevance Theory,this paper intends to handle the comprehension of advertisements from an explanatory perspective with a view of facilitating the understanding of advertisements. |
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| Keywords: | ostensive inference contextual effect optimal relevance advertisement |
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