郑观应企业经营管理思想述略

郑观应是中国近代早期资产阶级改良派的重要代表人物，长期从事经济活动，对近代的社会政治经济状况有深刻的认识，形成较丰富的企业经营管理思想。郑观应在企业经营管理中，倡导经济自由政策，推崇市场分析预测；注重企业管理手段的多样化；努力培养企业经营管理人员；积极发挥税收在企业经营管理中的调节作用。

Brief Introduction of Zheng Guanying''s Management and Administration Thought

As an important representative figure of the e arly stage bourgeois reformism of mod ern times in China,Zheng Guanying engaged him self in the economic activities for a long time and had a deep understanding of the social political and economic situation of modern times in China and abun dant thought of business management a nd administration He proposed economic fre e policy and had greatest esteem mark et analysis and forecasting He also laid st ress on the diversificationof the bu siness management and administration means ;trained business management and admin istration personnel;and gave full play to t he regulation of the tax revenue in the business management and administration