身体个性化时代武术发展策略研究

文章以身体在个性化时代的存在形态和发展趋势为理论背景,分析整理出个性化时代身体呈现私有化、形象化、多样化形态,在身体的当代形态下武术发展出现的泛身体化、边缘化的倾向的当代处境。为保证武术在国内外稳步发展应做到：把握私有化身体的媒介力,激发大众的参与热情;利用形象化身体的影响力,打造真实的功夫偶像形象;发挥多样化身体的吸引力,提高传统文化的品牌效应。

The Development Strategy of Wushu in the Individualized Era of the Body

The theoretical background of this research is existing form and development trends of individualized body.The study analyzes the forms of body＇s privatization, visualization, diversification in the individualized era. In the contemporary form of the body, the development of Wushu has the tendency to marginalization. In order to ensure the steady development of Wushu, we should grasp the medium strength of the privatization of the body, inspire the public＇s participation; use the influence of the visual body, create real kung fu idol; play the attraction of the diverse body,improve the brand effect of traditional culture.