跨文化传播在全球语境下面临的问题

近几年来,全球文化传播尤其是美国大众文化的锋向道劲,导致传播业界的喜忧参半。随着自觉不自觉情愿不情愿的全球化之势,以及全球化与视觉文化、大众文化、消费文化的杂交,使得在全球范围内的跨文化问题日趋明显,与此同时,随着跨文化传播的进程,文化传染和文化接合的共同征候在全球范围内日益趋同,这个问题十分值得研究。

The Problem before Cross-Cultural Communications in the Global Language Environment

In recent yrars,cross-cultural communicstions,especially the dissemination of American mass culture,are gaining momentum.That has brought about being partly glad and partly worried in communication circles.The problem of cross-culture becomes more and more obvious in the whole world with following the globalization trend consciously or unconsciously,willingly or unwillingly,and integrating globalization into visual culture,mass culture and consumption culture.At the same time,the process of cross-cultural conmmunications and the infection and integration of cultures are tending towards the same in the whole world.This problem is well worthy of study.