| 试论商标命名的文化色彩 |
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| 引用本文： | 李冬梅. 试论商标命名的文化色彩[J]. 蒙自师范高等专科学校学报, 2005, 3(4): 64-67 |
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| 作者姓名： | 李冬梅 |
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| 作者单位： | 黎明大学,福建泉州362000 |
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| 摘 要： | 商标作为一种商品区别于其它商品的标记,在现代社会中起着越来越重要的作用。文中试图对商标的命名和它的文化色彩作出探讨,就中西商标用词选择中的词类、词义问题进行较深入的对比分析,从而发现不同文化背景对商标所产生的重大影响。
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| 关 键 词： | 商标 词类 词义 文化差异 |
| 文章编号： | 1008-9128(2005)04-0064-04 |
| 收稿时间： | 2005-05-26 |
| 修稿时间： | 2005-05-26 |
On Cultural Flavour of Naming Trademarks |
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| LI Dong-mei. On Cultural Flavour of Naming Trademarks[J]. Journal of Mengzi Teachers' College, 2005, 3(4): 64-67 |
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| Authors: | LI Dong-mei |
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| Abstract: | As the mark of one goods different from others, trademark plays a more and more important role in the modem society. This article makes a preliminary discussion about the naming of trademarks and their cultural flavour. Onanalyzing and contrasting the choice of Chinese and western trademarks,especially part of speech and the meaning of a word,it draws a conclusion that different culture has great influence on trademarks in different countries and nations. |
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| Keywords: | trademark part of speech meaning cultural difference |
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