Field Animation and a Mixed Media Approach

In this article the author points out the limitations of television as a tool in non‐formal education of adults in Africa and looks at the benefits of supplementing broadcast‐delivered messages with person‐to‐person communications. Two examples of mass media campaigns integrating various media with person‐to‐person communications in the field are described, one in Ivory Coast and another in Zaire. In both cases television, once seen as the ultimate panacea of mass education, has been reduced to a supportive role