| 竞争对手的情报研究 |
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| 引用本文： | 王曰芬,甘利人. 竞争对手的情报研究[J]. 情报理论与实践, 2001, 24(4): 271-273 |
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| 作者姓名： | 王曰芬 甘利人 |
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| 作者单位： | 南京理工大学经管院信息管理系 江苏 210094 |
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| 摘 要： | This article describes the basic steps to carry out competitor analysis, discusses the criteria of identifying and determining competitors and analyzes the specific problems in competitor analysis.
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| 关 键 词： | 竞争对手 情报研究 企业 竞争对手分析 研究内容 |
| 修稿时间： | 2000-12-22 |
Intelligence Research on Competitors |
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| Abstract: | This article describes the basic steps to carry out competitor analysis, discusses the criteria of identifying and determining competitors and analyzes the specific problems in competitor analysis. |
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| Keywords: | enterprise competitve intelligence information analysis/competitor analysis |
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