| 产品消费情绪与满意的关系研究 |
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| 引用本文： | 耿黎辉.产品消费情绪与满意的关系研究[J].软科学,2007,21(5):10-13,21. |
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| 作者姓名： | 耿黎辉 |
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| 作者单位： | 西南交通大学,经济管理学院,成都,610031 |
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| 基金项目： | 国家杰出青年科学基金(香港、澳门青年学者合作研究基金)资助项目 |
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| 摘 要： | 将产品消费中由营销者可控因素引发的消费情绪划分为属性水平的情绪(Attribute-level Emotions,简称ALE)和属性水平以外的情绪(Beyond Attribute-level Emotions,简称BALE)两类,建立ALE、BALE与满意关系的结构模型。以333份有效样本对假说进行了检验。实证研究的结果表明:属性水平的正面情绪和负面情绪、属性水平以外的负面情绪对满意有显著影响。最后提出研究结果的启示。
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| 关 键 词： | 消费情绪 ALE BALE 满意 |
| 文章编号： | 1001-8409（2007）05-0010-04 |
| 修稿时间： | 2006-11-27 |
Research on the Relationships between Product Consumption Emotions and Satisfaction |
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| GENG Li-hui.Research on the Relationships between Product Consumption Emotions and Satisfaction[J].Soft Science,2007,21(5):10-13,21. |
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| Authors: | GENG Li-hui |
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| Abstract: | The author divides the product consumption emotions,which are elicited by marketers' controllable factor in product consumption,into Attribute-level Emotions(ALE) and Beyond Attribute-level Emotions(BALE),and proposes a theoretical model to depict the relations between ALE,BALE and satisfaction.The hypothesis is tested with 333 valid samples.The empirical results indicate that Attribute-level positive emotions and negative emotions,beyond Attribute-level negative motions all have significant impact on satisfaction.Finally the author discusses managerial implication of these results. |
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| Keywords: | ALE BALE |
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