| 奖励旅游基本理论与国内市场发育现状分析 |
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| 引用本文： | 孙中伟,邵立威,武红.奖励旅游基本理论与国内市场发育现状分析[J].石家庄学院学报,2003,5(6):59-62. |
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| 作者姓名： | 孙中伟 邵立威 武红 |
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| 作者单位： | 河北师范大学,资源与环境科学学院,河北,石家庄,050016 |
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| 摘 要： | 国外奖励旅游市场已然成熟,而国内其发展刚刚起步,各方面研究薄弱。针对国内现状,就奖励旅游 的概念、本质和奖励旅游最新走势等一些基本理论问题进行了探析;并着重从市场发育现状及培育方面进行了阐 述。
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| 关 键 词： | 奖励旅游 基本理论 本质 市场培育 旅行社 |
| 文章编号： | 1008-6188(2003)06-0059-04 |
| 修稿时间： | 2003年7月1日 |
The basic theory of incentive tour and analysis of current situation of marketing cultivation |
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| SUN Zhong-wei,SHAO Li-wei,WU Hong.The basic theory of incentive tour and analysis of current situation of marketing cultivation[J].Journal of Shijiazhuang University,2003,5(6):59-62. |
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| Authors: | SUN Zhong-wei SHAO Li-wei WU Hong |
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| Abstract: | Incentive tour markets have already been mature in some other countries, but in our country it is stiu in the early stage of its development, the theoretical research is very weak. According to domestic current situation, this essay analyzes basic theories such as conception,essence and latest trend of incentive tour study. At the same time the author further expounds current situation of the market and future cultivation of incentive tour market. |
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| Keywords: | incentive tour basic theory essence market development travel agency |
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