| 营销风险的成因分析与对策探讨 |
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| 引用本文： | 唐友明.营销风险的成因分析与对策探讨[J].荆州师范学院学报,2009(4):68-70. |
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| 作者姓名： | 唐友明 |
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| 作者单位： | 长江大学文理学院,湖北荆州434020 |
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| 摘 要： | 在市场经济条件下，由于企业所面临的营销环境以及企业自身经营活动的复杂性、多变性和不确定性，导致企业在经营活动中出现各种风险。企业在开展营销活动时，对营销风险产生的原因要有一个清醒的认识，并采取相应的规避措施，最终实现企业的目标。
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| 关 键 词： | 企业 营销风险 |
Genetic Analysis of and Countermeasures against Marketing Risks |
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| Institution: | TANG You-ruing (College of Arts and Science, Yangtze University,Jingzhou Hubei 434020) |
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| Abstract: | In market economy, there are all kinds of risks in enterprise operative activity because of the complexity, variability and uncertainty of marketing environment and enterprise operative activity. Therefore, enterprises must have a sober understanding to the reason of marketing risks, take corresponding measures to avoid risks and achieve enterprise＇ s goal finally. |
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| Keywords: | enterprise marketing risk |
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