| 晋江民营企业品牌文化创新研究 |
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| 引用本文： | 吕振奎. 晋江民营企业品牌文化创新研究[J]. 泉州师范学院学报, 2007, 25(3): 39-43 |
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| 作者姓名： | 吕振奎 |
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| 作者单位： | 泉州师范学院,工商信息学院,福建,泉州,362000 |
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| 基金项目： | 福建省社会科研规划项目 |
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| 摘 要： | 本文在6个行业典型企业个案分析、107家企业有效问卷调查和消费者网络问卷分析的基础上,概括分析了晋江民企品牌化经营发展现状和品牌文化创新发展存在的问题,并为晋江民企实施品牌文化创新发展提出了10个建议。
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| 关 键 词： | 民营企业 品牌文化 持续发展 晋江 |
| 文章编号： | 1009-8224（2007）03-0039-05 |
| 修稿时间： | 2006-12-30 |
A Research on the Innovation of Brand Culture of Jinjiang''''s Private Enterprises |
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| LU Zhen-kui. A Research on the Innovation of Brand Culture of Jinjiang''''s Private Enterprises[J]. Journal of Quanzhou Normal College, 2007, 25(3): 39-43 |
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| Authors: | LU Zhen-kui |
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| Affiliation: | LU Zhen-kui |
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| Abstract: | The article,on the basis of analyzing case study of some typical enterprises in 6 industries,the effective questionaire investigation to 107 enterprises and the network questionaire to customers,recapitulatively probes into the development status of the brand mangement of Jinjiang's private enterprises.It not only analyzes the existing problems of innovation and development of the brand culture of Jinjiang's private enterprises,but also puts forward 10 suggestions for them. |
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| Keywords: | private enterprises brand culture sustainable development Jinjiang |
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