| 新疆农产品体验营销与品牌塑造 |
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| 引用本文： | 刘玲,陈炜.新疆农产品体验营销与品牌塑造[J].新疆职业大学学报,2009,17(6):25-28. |
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| 作者姓名： | 刘玲 陈炜 |
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| 作者单位： | 新疆财经大学工商管理学院,新疆,乌鲁木齐,830012 |
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| 摘 要： | 新疆农业资源丰富，将体验营销理论用于农产品品牌的塑造，是提升品牌知名度，是做大做强新疆农业品牌的有效途径。阐述了新疆实施农产品体验营销的措施及其应注意的问题。
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| 关 键 词： | 农产品 品牌 体验营销 |
Sport Marketing and Recognition of Brand of Agricultural Products in Xinjiang |
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| LIU Ling,CHEN Wei.Sport Marketing and Recognition of Brand of Agricultural Products in Xinjiang[J].Journal of Xinjiang Vocational University,2009,17(6):25-28. |
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| Authors: | LIU Ling CHEN Wei |
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| Institution: | (Business Administration College, Xinjiang University of Finance and Economics, Urumqi, Xinjiang 830012, China) |
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| Abstract: | Xinjiang is rich of agricultural resources, so it is an effective way to establish and make the agricultural products brands known if the sport marketing theory is properly used. This paper proposes the sport marketing measures and points out some issues should be paid attention to. |
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| Keywords: | Xinjiang agricultural products brand experience marketing |
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