| 南水北调中线工程水源地旅游的市场定位研究 |
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| 引用本文： | 靖增群,甄嘉,徐光明.南水北调中线工程水源地旅游的市场定位研究[J].十堰职业技术学院学报,2001,14(4):13-17. |
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| 作者姓名： | 靖增群 甄嘉 徐光明 |
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| 作者单位： | 1. 十堰职业技术学院 管理工程系,
2. 丹江口市旅游局, |
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| 摘 要： | 丹江口库区旅游面临着南水北调的发展机遇，但在市场定位问题上却众说纷纭，没有定论。本指出了“环保说”，“两区说”，“水都说”存在的不足，同时提出了“名山大泽山水一体，调水源头调假胜地，中国内陆夏威夷”的定位建议，并阐释了定位的策略与意义。
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| 关 键 词： | 丹江口库区 旅游业 市场定位 南水北调 中线工程水源地 环保说 两区说 水都说 旅游产品 |
| 文章编号： | 1008-4738(2001)04-0013-05 |
| 修稿时间： | 2001年7月20日 |
Study of the tour market of Danjiangkou reservoir |
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| JING Zeng qun ,ZHEN Jia ,XU Guang ming.Study of the tour market of Danjiangkou reservoir[J].Journal of Shiyan Technical Institute,2001,14(4):13-17. |
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| Authors: | JING Zeng qun ZHEN Jia XU Guang ming |
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| Institution: | JING Zeng qun 1,ZHEN Jia 1,XU Guang ming 2 |
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| Abstract: | Danjiangkou Reservoir faces the chance for its water being transferred to Beijing, but there are some different opinions about how to define its market role. This article disagrees with those on the opinions of transferred water Origionation, Dumbbell and water Capital. It points out that the famous Wudang mountain, Han river and the origination of water transfering become more attractive places, The anthor hopes to see this area as a beautiful resort like Hawaii in inner China. This paper also explains why the authors puts forth this view point. |
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| Keywords: | danjiangkou reservoir tourism definition of market |
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