LibQUAL Revisited: Further Analysis of Qualitative and Quantitative Survey Results at the University of Mississippi

This paper updates an earlier 2010 longitudinal study of LibQUAL qualitative and quantitative data from the University of Mississippi libraries with an additional year of LibQUAL data, collated with other library-collected data such as gate-count numbers. In doing so, it identifies several results that are not satisfactorily analyzed by LibQUAL, and it concludes that a more specialized local survey may be helpful to supplement or supplant LibQUAL.