试论体育产业的经济特征

面对一个以其独特的发展轨迹迅速成长的体育产业，如何分析认知，如何从现代经济的角度阐明其经济特征，衡量它对社会经济发展的促进作用，从而在国民经济体系中为其找到恰当的位置，这不是一个单纯的理论问题，更是一个关乎体育产业发展环境的急迫的现实问题。本文首先从现代经济的角度阐明其经济特征——供需不对称的偏斜结构；再次从激活需求，实现需求管理等方面阐述了体育产业对国民经济的促进方式；最后，就体育产业对社会经济贡献程度的衡量尺度进行了分析。

Analysis of the Economic Features of Sports Industry

How to expound the economic features of the fast growing sports industry from the angle of modem economics, measuring its positive role in the social economic development and locating its proper role in the national economy are not pure theoretical question but pressing reality concerning the environment in which the sports industry can grow.This paper begins with the discussion on the economic features of the sports industry in terms of modem economy an asymmetry between supply and demand, follows with the study of various ways in which the sports industry can help promote the development of the national economy in the aspect of stimulating and directing the demand and ends with the analysis of the benchmark for measuring how much the sports industry can contribute to the national economy.