| 温州中小企业网络营销存在的问题及对策 |
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| 引用本文： | 胡林娜.温州中小企业网络营销存在的问题及对策[J].温州职业技术学院学报,2010,10(3):18-20. |
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| 作者姓名： | 胡林娜 |
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| 作者单位： | 温州职业技术学院,工商管理系,浙江,温州,325035 |
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| 基金项目： | 温州职业技术学院科研项目 |
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| 摘 要： | 温州中小企业应用网络营销较为普遍,但网络营销水平较低。温州中小企业网络营销存在营销目的不明、推广形式单一、网站缺乏维护与更新等问题。为此,应明确定位网络营销,使推广方式多样化,加强网站维护与更新等,以期高效地开展网络营销。
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| 关 键 词： | 温州 中小企业 网络营销 网络推广 |
Problems and Countermeasures of Network Marketing of Wenzhou Small and Medium-sized Enterprises |
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| HU Linna.Problems and Countermeasures of Network Marketing of Wenzhou Small and Medium-sized Enterprises[J].Journal of Wenzhou Vocational & Technical College,2010,10(3):18-20. |
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| Authors: | HU Linna |
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| Institution: | HU Linna(Business Administration Department,Wenzhou Vocational ＆ Technical College,Wenzhou,325035,China) |
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| Abstract: | Network marketing is widely used in Wenzhou small and medium-sized enterprises,but it is still at the low level.There exists the problems of unclear marketing purpose,single form of promotion and the lack of site maintenance and updating.To conduct the network marketing efficiently,it is important to define the network marketing,diversify its promotion methods and strengthen the site maintenance and update. |
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| Keywords: | Wenzhou Small and medium-sized enterprises Network marketing Network promotion |
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