| 从互文性角度谈广告翻译 |
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| 引用本文： | 张珊珊.从互文性角度谈广告翻译[J].江西教育学院学报,2013(6):165-166. |
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| 作者姓名： | 张珊珊 |
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| 作者单位： | 福州大学外国语学院,福建福州350116 |
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| 摘 要： | 广告语言简清明了，实用性强,同时具有深厚的文化内涵，其互文性特征比较明显。所以，该文以互文件理论为基础，通过分析一系列中英文广告中的互义现象,探讨互文性在广告中的应用及互义视角下广告翻译的策略及方法。
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| 关 键 词： | 互文性 广告 翻译 策略 |
Approaching to Translation of Advertisement from the Perspective of Intertextuality |
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| ZHANG Shan-shan.Approaching to Translation of Advertisement from the Perspective of Intertextuality[J].Journal of Jiangxi Institute of Education,2013(6):165-166. |
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| Authors: | ZHANG Shan-shan |
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| Institution: | ZHANG Shan-shan (School Foreign Languages, Fuzhou University, Fuzhou 350116, China) |
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| Abstract: | The language of advertisement is very concise and practical,which has a prolound cultural connotation,so the characteristic of intertextuality is more obvious. This paper approaches to the translation of a series of advertisement from the perspective intertextuality, which aims to explore the application, function and strategy of intertextuality during the process of advertising translation. |
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| Keywords: | intertextuality advertisement translation strategy |
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