| 以生态环境作为江西省地区品牌刍议 |
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| 引用本文： | 王波. 以生态环境作为江西省地区品牌刍议[J]. 江西蓝天学院学报, 2006, 0(2) |
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| 作者姓名： | 王波 |
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| 作者单位： | 江西蓝天学院经管系 江西南昌邮编330098 |
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| 摘 要： | 打造地区品牌是许多地区为了吸引人才、资金以及扩大影响力而进行的活动。本文以此为出发点,探讨江西省以生态环境作为地区品牌的优势,以及由此而产生的意义,并对如何打造江西省地区品牌提出了初步意见。
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| 关 键 词： | 地区品牌 营销 生态环境 核心价值 |
Discussion of Making the Ecological Brand as the Local Brand of Jiangxi |
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| WANG Bo. Discussion of Making the Ecological Brand as the Local Brand of Jiangxi[J]. Journal of Jiangxi Blue Sky University, 2006, 0(2) |
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| Authors: | WANG Bo |
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| Abstract: | Making a local brand is the activity which is done by many areas to attract talents, capital and to improve their influences. Based on the conception of local brand, the article discusses the advantages and meanings of making the ecological brand as the local brand of Jiangxi, and puts forward some basic opinions of how to fulfill the task. |
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| Keywords: | local brand marketing ecological environment core value |
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