| 对21世纪普通高校群体竞赛的组织结构及市场运作的构想 |
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| 引用本文： | 胡晓娟,周战伟.对21世纪普通高校群体竞赛的组织结构及市场运作的构想[J].河北体育学院学报,2000(4). |
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| 作者姓名： | 胡晓娟 周战伟 |
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| 作者单位： | 河海大学体育系!江苏南京210098(胡晓娟)，上海体育学院研究生部!上海200438(周战伟) |
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| 摘 要： | 依据社会学、市场学、管理学原理 ,对普通高校群体竞赛的组织结构进行优劣剖析 ,提出应建立单项体育俱乐部的管理体制 ,并对其服务范围及市场运作提出了一些建设性的构想。
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| 关 键 词： | 普通高校 群体竞赛 组织结构 市场运作 |
The Concept on the Structure and the Marketing of Group Competition in General University in 21 Century |
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| HU Xiao juan ,ZHOU Zhan wei.The Concept on the Structure and the Marketing of Group Competition in General University in 21 Century[J].Journal of Hebei Institute of Physical Education,2000(4). |
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| Authors: | HU Xiao juan ZHOU Zhan wei |
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| Institution: | HU Xiao juan 1,ZHOU Zhan wei |
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| Abstract: | According to the principle of sociology,marketing and managering,the current paper analysed the structure of group competitionin general university and established administrant system of monomial sports club and presented some constructive concepts on the service and market running. |
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| Keywords: | the general university group competition structure market running |
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