不同社会阶层居民体育消费行为的研究——以上海市阶层地位影响消费行为的社会调查为案例

运用文献资料、问卷调查、访谈调查等研究方法,对上海不同社会阶层居民体育消费行为进行研究。结果显示:目前上海居民体育消费整体水平仍然不高,但与全国水平相比,体育消费群体的阶层结构更显合理;上海的中层体育消费群比例要明显高于全国水平,中间消费群体的雏形正在逐步形成;经济条件仍是影响居民体育消费决策和消费分层的主要因素,而消费项目的文化内涵或消费品味则成为影响体育消费分层的另一重要因素;实物型体育消费在目前上海居民的体育消费中仍占据重要地位,但参与性体育消费支出增长明显,且表现出随社会阶层的提高,消费比例逐渐增大的特点。

The Research on Sports Consumption Behavior of Shanghai Resident at Different Social Stratum

Using the methods of literature,questionnaire,interview investigation etc,the Author study the sports consumption of Shanghai different social status'residents.The result show that,at present the overall level of sports consumption in Shanghai still was not high,but compared the Nation level the sports expense community with the national level the social stratum structure to reveal reasonably;Shanghai's intermediate deck sports expense group proportion Obviously is higher than the national level,the middle expense community's embryonic form gradually is forming;Currently,the economic condition still was affects the inhabitant sports expense decision-making and the expense lamination main park element,but culture connotation or the expense savors becomes another important attribute that influence sports expense lamination;The material object sports expended in the present Shanghai inhabitant's sports expends still occupied the important status,but the participation sports expense disbursement growth was obvious,also displayed along with the social class enhancement,expended the proportion gradually to increase the characteristic.