| 澜沧县茶产业发展的调研和思考 |
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| 引用本文： | 李崇科. 澜沧县茶产业发展的调研和思考[J]. 玉溪师范学院学报, 2007, 23(6): 5-9 |
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| 作者姓名： | 李崇科 |
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| 作者单位： | 玉溪师范学院,旅游与经济管理系,云南,玉溪,653100 |
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| 摘 要： | 普洱茶以优良的品质、独特的醇味、悠久的历史文化得到越来越多的消费者的钟爱,普洱茶文化影响日趋扩大。随着普洱茶成为一种消费时尚,市场不断升温,开拓潜力极大,发展前景十分广阔,因此,通过合理开发利用,努力将这些资源打造成知名品牌,从而促进"品牌整合产品"的战略,着力打造澜沧茶叶品牌形象。
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| 关 键 词： | 普洱茶 茶产业 品牌 |
| 文章编号： | 1009-9506(2007)06-0005-05 |
| 修稿时间： | 2007-05-10 |
Investigations and Reflections on the Development of Lancang County''''s Tea Industry |
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| LI Chong-ke. Investigations and Reflections on the Development of Lancang County''''s Tea Industry[J]. Journal of Yuxi Teachers' College, 2007, 23(6): 5-9 |
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| Authors: | LI Chong-ke |
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| Abstract: | Pu'er tea,famous for its fine quality,unique smell and long history,draws more and more customers.With its increasing influence,drinking Pu'er tea has become a fashionable trend.With great market potentials,the prospects of Pu'er tea look quite good.We should make rational development and use of Pu'er tea make famous brands of Lancang tea through these resources. |
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| Keywords: | Pu'er tea tea industry brand measures for development |
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