关于市场营销管理中价值竞争策略优化的探究

近年来，伴随着国民经济的不断发展，人们的生活水平逐渐提高，这一情况的出现也就间接导致社会市场中的竞争越来越激烈。相对来说，面对这种日益变化的社会环境，企业要想占有一席之地，就应该有针对性地采取主要措施进行防护，以便实现自身的社会价值。对此，本文将针对市场营销管理中的价值竞争策略优化进行简要研究。

Exploration on the Strategy Optimization for Value Com-petition in Marketing Management

In recent years, with the continuous development of national economy, people＇s living standards have been gradually improved, which indirectly results in increasingly severe compe-titions in the social market. Relatively speaking, faced by the changing social environment, enterprises should take targeted measures to protect themselves in order to strive for a position and realize their own social values. To this end, this paper makes a brief study on the strategy optimization for value competition in marketing management.