| 基于能力本位的本科市场营销教学改革探析 |
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| 引用本文： | 袁琦.基于能力本位的本科市场营销教学改革探析[J].科教文汇,2014(22):111-112. |
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| 作者姓名： | 袁琦 |
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| 作者单位： | 湖南工业大学商学院市场营销策划系,湖南株洲412000 |
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| 摘 要： | 以能力本位为核心进行市场营销教学改革是当前本科市场营销教育发展的方向，文章分析了基于能力本位的本科市场营销教学改革特征，构建了市场营销职业能力评价体系，并进一步阐述了基于能力本位的本科市场营销教学改革实施的各个要点。
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| 关 键 词： | 能力本位 高等教育 课程开发 |
Exploration on the Undergraduate Marketing Teaching Reform Oriented by Abilities |
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| Authors: | Yuan Qi |
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| Abstract: | The marketing teaching reform oriented by abilities is the development direction of the current undergraduate marketing education. This paper analyzed the features of the undergraduate marketing teaching reform oriented by abilities, constructed a marketing occupational ability evaluation system, and further discussed various key points of implementing the undergraduate marketing teaching reform oriented by abilities. |
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| Keywords: | ability-orientation higher education curriculum de-velopment |
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