| 语用学理论在广告英语分析中的运用 |
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| 引用本文： | 王平.语用学理论在广告英语分析中的运用[J].连云港职业技术学院学报,2008,21(3):60-62. |
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| 作者姓名： | 王平 |
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| 作者单位： | 江苏省联合职业技术学院,徐州经贸分院,江苏,徐州,221004 |
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| 摘 要： | 广告是一种特殊的文体，它的语言的主要功能是说服顾客去购买某种商品，因此广告语言都有自己独特的写作特点。恰当运用语用学理论分析广告语言的特点，就可以理解广告英语中的内在含义，获悉其中所蕴含的各种产品要表达的文化背景和作用，从而最终理解整个语言所具有的特殊的说服功能。
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| 关 键 词： | 广告英语 语境 言语行为 合作原则 |
On Application of Pragmatic Theory to Advertising Language |
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| WANG Ping.On Application of Pragmatic Theory to Advertising Language[J].Journal of Lianyungang Technical College,2008,21(3):60-62. |
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| Authors: | WANG Ping |
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| Institution: | WANG Ping(Jiangsu Union Technical Institute,Xuzhou 221004,China) |
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| Abstract: | Advertising is a special style and its function is to persuade customers to purchase goods.When pragmatic theory is used to analyze the advertising language,its inner meanings may be understood including cultural background and functions of products.As a result,special convincing functions may be understood of the language. |
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| Keywords: | advertising language context language behavior cooperation principle |
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