运用内容分析法对3G运营商的竞争趋势分析

针对网络新闻能够快速准确反映3G运营商业务发展趋势的特点，分析网络新闻内容与报道数量能够从侧面体现3G运营商的竞争实力。运用内容分析法，统计2009年1月到8月有关三大运营商3G业务方面的新闻报道，从3G业务的角度制定分析单元及分析框架，分析3G业务的关注点与各运营商的营销策略，并对统计结果进行论证阐释，从而揭示国内3G运营商的竞争趋势。

Competitive Trend Analysis of 3G Operators Using Content Analysis Method

Since news reports on the Internet can timely reflects the trend and features of the 3G operators’ business operation, the analysis of the contents and the quantities of those news reports may reflect to a certain degree the competitive strength of the 3G operators. By applying the content analysis method, this paper counts the amount of the news reports about the 3G operators from January 2009 to August 2009, and then formulates the analytical units and the corresponding framework proper to the 3G services. Based on the framework, the paper analyzes then the focus of the 3G business and the marketing strategies of the main 3G operators. Finally, conclusions on the competitive trends of the 3G operators in China are given.