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| 市场调查中理论假说的构筑 | |
| 引用本文： | 赵红波,邵剑飞,李燕.市场调查中理论假说的构筑[J].保山师专学报,2009,28(5):93-95. |
| 作者姓名： | 赵红波 邵剑飞 李燕 |
| 作者单位： | 1. 云南财经大学高职学院 2. 昆明理工大学信自学院 3. 昆明冶金高等专科学校,昆明,650101 |
| 摘 要： | 一般来说，市场调查都必须从构筑假说开始，假说可以看成是调研结果的预测，如果提不出假说或者对假说构筑不重视，调查的内容就会没有主题，调查结果混乱，最终使调查的结果毫无意义。就市场调查中理论假说构筑的重要性以及如何构筑进行探讨。 |
| 关 键 词： | 市场调查 理论假设重要性 假设构筑 |
Theory Hypothesis of Market Survey |
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| Zhao Hongbo,Shao Jianfei,Li Yan.Theory Hypothesis of Market Survey[J].Journal of Baoshan Teachers' College,2009,28(5):93-95. | |
| Authors: | Zhao Hongbo Shao Jianfei Li Yan |
| Institution: | Zhao Hongbo1,Shao Jianfei2,Li Yan3(1,Polytech,Yunnan Finance/Trade University,2,Self-Taught Institue,Kunming University of Science , Technology,3.Biochemistry Institute Kunming University of Science , Technology,650101) |
| Abstract: | Generally speaking,the market survey will start from the construction hypothesis,the hypothesis may regard it as the investigation and study result.Without hypothesis and hypothesis construction,the survey turns out to be meaningless with no subject and definite result.This article is to focus on the importance of theory hypothesis construction and market survey. |
| Keywords: | market survey theory supposition importance supposition construction |
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