| 马尔科夫链在零售商品销售预测中的应用 |
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| 引用本文： | 张婧,向泽林.马尔科夫链在零售商品销售预测中的应用[J].成都航空职业技术学院学报,2013,29(3):54-55,59. |
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| 作者姓名： | 张婧 向泽林 |
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| 作者单位： | 四川外语学院成都学院,四川成都,611844;四川外语学院成都学院,四川成都,611844 |
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| 摘 要： | 文章对以往应用马尔科夫链分析零售产品销售预测中的产品，原始销售状态仅考虑畅销和滞销作出了改进，增加了一个位于畅销及滞销之间的状态：一般。在此基础上，比较了原方法与改进方法对零售产品销售状态预测的准确性，得出改进方法更为准确、更有利于作出正确销售决策及实现产品销售利润最大化的结论。
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| 关 键 词： | 马尔科夫链 状态转移矩阵 销售状态 销售预测 |
Application of Markov Chain in Retail Product Sale Forecast |
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| ZHANG Jing,XIANG Zelin.Application of Markov Chain in Retail Product Sale Forecast[J].Journal of Chengdu Aeronautic Vocational & Technical College,2013,29(3):54-55,59. |
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| Authors: | ZHANG Jing XIANG Zelin |
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| Institution: | (Chengdu Institute Sichuan International Studies University, Chengdu, Sichuan 611844, China) |
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| Abstract: | This paper improved the product original sale＇ s status that only considers well - sell and poor - sell, which was based on the analysis of Markov＇ s chain of retail product sale forecast in the past, by adding a sale status, which is normal between well - sell and poor - sell. Compared the accuracies of retail sale forecast between the previous method and the improved method, This paper concluded that the improved method is more accurate and advanced in making theright sale decisions and maximizing profits from selling products. |
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| Keywords: | Markov chain the state transition matrix sale status sale forecast |
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