| 战略管理视角的企业文化变革路径研究 |
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| 引用本文： | 刘红燃. 战略管理视角的企业文化变革路径研究[J]. 怀化学院学报, 2008, 27(4): 48-50 |
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| 作者姓名： | 刘红燃 |
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| 作者单位： | 湖南人文科技学院经济与管理科学系,湖南娄底,417000 |
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| 摘 要： | 在当今现实的企业世界里,企业竞争是残酷的。为了在竞争中获得胜利,企业必须因应环境,从战略管理角度不断变革企业文化,才能保证企业的可持续发展。从战略管理与企业文化特质与关联出发,论述了战略管理视角下的企业文化变革途径。
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| 关 键 词： | 战略管理 企业文化变革 特质 路径 |
| 文章编号： | 1671-9743(2008)04-0048-03 |
| 修稿时间： | 2008-01-15 |
A Research on Corporate Culture Change Path from the Perspective of Strategic Management |
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| LIU Hong-ran. A Research on Corporate Culture Change Path from the Perspective of Strategic Management[J]. Journal of Huaihua University, 2008, 27(4): 48-50 |
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| Authors: | LIU Hong-ran |
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| Abstract: | In today's business world,competition among enterprises is cruel.To gain victory in the competition,enterprises must constantly of change corporate culture from the perspective of strategic management.Only do this comenterprises ensure the sustainable development.This paper discusses the ways to change corporate culture on the basis of the characters of strategic management and corporate culture and their relationships. |
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| Keywords: | strategic management changes to corporate culture characters path |
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