Cultural Trends of Audience Online Interaction with Vocal Talent Shows: A Comparative Study between China and the US |
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Authors: | Yafei Zhang Andrea M. Weare Heungseok Koh Li Chen |
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Affiliation: | School of Journalism and Mass Communication, The University of Iowa, Iowa City, IA, USA |
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Abstract: | This study examined cultural reflections online of audience comments on social network sites regarding vocal talent shows in China and the United States. The study applied dimensions of cross culture to investigate audience comments on the official social networking sites of The Voice of China and The Voice. Findings reflect Hofstede’s dimensions as applied to social media and illustrate how individuals alter their “local” cultural norms in the new media environment. The study specifically enhances the exploration of cultural manifestations in cyberspace, which fewer cross-cultural studies have researched. |
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Keywords: | Cross-culture reality television social media audience China United States |
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