| 旅游目的地营销体制创新研究 |
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| 引用本文： | 陈磊刚.旅游目的地营销体制创新研究[J].太原大学学报,2007,8(2):41-43,60. |
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| 作者姓名： | 陈磊刚 |
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| 作者单位： | 太原大学,旅游系,山西,太原,030009 |
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| 摘 要： | 中国旅游业的发展历程和产权性质决定了政府主导在各地旅游业发展中的角色。但是在旅游业急剧转型和质变的背景下,旅游目的地营销体制停滞不前,落后于当前旅游市场结构的变化,需要在营销体制上加以创新,尤其是加快对既有产业资源的整合,适应旅游市场国际化的新形势。
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| 关 键 词： | 政府主导 目的地营销 营销体制创新 |
| 文章编号： | 1671-5977（2007）02-41-03 |
| 修稿时间： | 2006-12-10 |
A Study of Innovation in Tourist Destination Marketing System |
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| CHEN Lei-gang.A Study of Innovation in Tourist Destination Marketing System[J].Journal of Taiyuan University,2007,8(2):41-43,60. |
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| Authors: | CHEN Lei-gang |
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| Institution: | Tourism Department, Taiyuan University, Taiyuan 030009, China |
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| Abstract: | The course of the development of China's tourist industry and the character of property right have decided the role of government leading in the development of local tourist industry.Under the background that the tourist industry transforms had deteriorates rapidly,tourist destination marketing system is stagnant and falls behind the current change of tourist market structure.Some innovation should be introduced in the marketing system in order to meet the new situation of the internationalization of the tourist market. |
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| Keywords: | government leading destination marketing innovation in marketing system |
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