| 试论广告语言的特色 |
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| 引用本文： | 蔡朝晖.试论广告语言的特色[J].岳阳职业技术学院学报,2007,22(3):99-102. |
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| 作者姓名： | 蔡朝晖 |
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| 作者单位： | 湖南师范大学外国语学院,湖南,长沙,410081 |
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| 摘 要： | 广告作为信息的载体,与人们的生活息息相关。而广告英语语言在形式上也极具鲜明特点,或行文工整、对仗押韵,或节奏感强、琅琅上口,或一鸣惊人、耳目一新。广告英语已成为介绍国内外产品的重要媒介。本文从词汇、句法、修辞三个方面的阐述来展现广告语言的魅力。
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| 关 键 词： | 广告英语 词汇 句法 修辞 |
| 文章编号： | 1672-738X（2007）03-0099-04 |
| 修稿时间： | 2007-03-28 |
On the Characteristics of Advertisement English |
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| CAI Zhao-hui.On the Characteristics of Advertisement English[J].Yueyang Vocational Technical College,2007,22(3):99-102. |
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| Authors: | CAI Zhao-hui |
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| Institution: | Foreign Language School of Hunan Normal University, Changsha, Hunan 410081 |
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| Abstract: | Advertisements are closely connected with people's life as the information media. The style of advertisement writing is characterized with compact structure such as antithesis,strong sense of rhythm and excellent readability. Advertisement English has become a tool which introduces products at home and broad. This paper tries to show the charm of advertisement language in detail from the aspects of vocabulary,the patterns of sentence and figures of speech. |
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| Keywords: | advertisement English vocabulary the patterns of sentence figures of speech |
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