| 基于产品创新的顾客能力管理及其竞争优势 |
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| 引用本文： | 倪自银,张思强,韩玉启. 基于产品创新的顾客能力管理及其竞争优势[J]. 科学学与科学技术管理, 2005, 26(10): 66-70 |
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| 作者姓名： | 倪自银 张思强 韩玉启 |
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| 作者单位： | 南京理工大学,经济管理学院,江苏,南京,210094 |
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| 基金项目： | 江苏省教育厅高校社会科学基金（04SJD630038） |
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| 摘 要： | 在现代经营环境下，理解市场需求、把握其变化趋势是企业成功进行创新的前提。创新实质上是企业运用价值系统集合知识和创新知识的过程。探讨了顾客能力对产品创新的主要作用形式及其管理要点，分析了顾客能力管理对创新优势的影响，并提出顾客能力管理的适应性变革措施。
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| 关 键 词： | 产品创新 顾客能力 顾客知识 竞争优势 |
| 文章编号： | 1002-0241（2005）10-0066-05 |
| 收稿时间： | 2005-07-30 |
| 修稿时间： | 2005-07-30 |
Management of Customer Competence Based on Product Innovation and Its Competitive Advantages |
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| NI Ziyin,ZHANG Siqiang,HAN Yuqi. Management of Customer Competence Based on Product Innovation and Its Competitive Advantages[J]. Science of Science and Management of S.& T., 2005, 26(10): 66-70 |
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| Authors: | NI Ziyin ZHANG Siqiang HAN Yuqi |
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| Abstract: | Under the modern business environments, the presupposition of successf ul enterprises' innovation is to understand market requirements and to keep abr east of its tendency. Indeed, innovation is the process of integrating knowledge and creating knowledge in an enterprise value system. This paper discussed the major modes of customer competence effecting product innovation, and analyzed the influence of customer competence management on advantages of enterprises' inn ovation. Finally, the paper put forward adaptive reforming measures. |
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| Keywords: | product innovation customer competence customer knowledge competitive advantages |
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